Maestria To Launch Eco-Friendly Paints For India

Maestria Paints is one of Europe’s leading paint companies that has developed the first Alkyd paints (glycerophtalic paints) in the world.

Maestria Paints which originated more than 60 years ago in the small town of Pamiers in France. The company continuously innovated on the composition of paints and the latest development in its offering is the Alkyd paints (glycerophtalic paints).

Today, Maestria Peintures & Systemes has a presence in more than 25 countries and is operational in all five continents. With 5-lakh square feet manufacturing facility and an R&D Centre at Toulouse, Maestria has developed unique surface coating technologies across different applications.

Maestria’s water-based paints emit near-zero VOC (Volatile Organic Compound) making it absolutely safe for homes and the environment. The company is driven by the philosophy to manufacture eco-friendly products which are also free of lead, mercury, chromium or arsenic.

The company will try to tap India’s immense paint market potential which is likely to see a turnover from USD 8 billion per annum to USD 12 billion by 2020. Moreover, while the Global Compound Annual Growth Rate (CAGR) is just around 5.4%, India’s CAGR is 12.3%.

Maestria will embark on its market operations with production from a factory in Cheriyal, near Isnapur, Hyderabad. The state-of-the-art factory will have an installed capacity of 20,000 tonnes per annum, which can be scaled up to 40,000 tonnes per annum using the same facility.

Maestria’s initial investment will be about INR 40.00 Crores which will soon touch INR 200.00 Crores in near future. The company will open door to direct employment to about 150 people in the beginning and will eventually employ up to 500 people in operations.

 

Reference- Wikipedia, Maestria Paints PR, doityourself website