Bollywood celebrities are trend-setters, Influencers and everything that they wear becomes a style statement. The steady interest of celebrities in organic fashion has boosted their demand in the market, thereby introducing fashionistas to a world of khadi and cotton clothing.
While the world over, sustainable fashion champions fair trade, local techniques of production, and reuse and upcyling; in India, an ancient tradition of craft has moved focus to the revival of textiles.
Richa Chadha, the talented actress has always been an advocate for an organic lifestyle, made clear by her pride in wearing sustainable labels like Raw Mango at various events.
Taapsee Pannu has always believed in wearing what you are comfortable in and it is reflected in the beautiful labels she has worn over the past years, reflecting her style is the organic way to go!
Manto actress Rasika Dugal has always been one who has had a key eye for sustainable labels, being spotted wearing gorgeous organic pieces at events. The talented actress will also be walking the ramp for an organic brand, Vriksh at the Lakme Fashion Week this year.
The very adorable Diya Mirza walked the ramp for swedish fashion retail giant H&M ‘s sustainable fashion presentation at the recent Amazon India Fashion Week 2017.
She looked extremely gorgeous in her feminine mulberry hued (100% recycled polyester) tulle dress. H&M partnered with FDCI (Fashion Design Council of India) to launch their conscious exclusive collection.
Furthermore, Diya Mirza stressed on the importance of reusing and recycling garments for sustainable fashion.
The best part about H&M’s fashion line is the new wave sustainable material BIONIC®– a recycled polyester made from plastic shoreline waste.
Katrina Kaif had an eco friendly wardrobe for ‘Jagga Jasoos’. Almost all the clothes were bought from ‘The Reformation‘ based in Los Angeles.
‘The Reformation’ is a sustainable fashion brand that upcycles and recycles clothes to make beautiful outfits from them. They make extensive efforts to reduce the overall carbon footprint by using oil based fabrics, deadstock fabrics and repurposed vintage clothing.
Sanjukta dutta often design clothing for Preity Zinta.
Sanjukta Dutta expertises in weaving mekhela chador , which is the traditional Assamese women’s garment. Every mekhela chador is redesigned intricately by specialised mekhela chador artisans.
The raw materials used in the making are a particular lineage of worms which are only found in a particular village in Assam.
We all can contribute to this fashion revolution by taking baby steps towards it. Our choice can make a huge impact on the environment.
Reference- H&M website, Wikipedia, Bollywrom, The Net Zero Chic