Tata Motors Ltd will tap its popular Nexon compact sport utility vehicle (SUV) to enter the personal electric vehicle (EV) market in India in the March quarter of 2020.
The vehicle will feature Tata Motors’ in-house developed modular electric powertrain platform called Ziptron, which will power all its future electric cars targeted at the personal segment.
Tata Motors said in a statement on Thursday that the electric Nexon would be priced at ₹15-17 lakh.
This will make the vehicle much cheaper than Hyundai Motor India Ltd’s Kona electric compact SUV, which has a dealership price of about ₹23.71 lakh.
MG Motor India Ltd, a unit of China’s SAIC Motor Corp., plans to start selling its first electric vehicle eZS by the end of December.
Maruti Suzuki India Ltd is expected to unveil the electric Wagon R, its first electric vehicle, in 2020. Hyundai is also developing affordable electric vehicles for the Indian market.
Tata Motors’ decision to opt for the Nexon as its first EV for the personal vehicle market underscores its strategy to piggyback on the booming compact SUV segment.
Nexon was the second-largest selling car for Tata Motors in the last fiscal year, fetching an average sale of 4,500 units per month.
Reference- livemint, Money Control, Autocar India