A new Leaderboard Report from Guidehouse Insights evaluates the strategy and execution of 21 electric vehicle (EV) upstarts. The report, looks at the field of upstarts across light, medium, and heavy duty vehicle classes.
The companies included within the analysis are manufacturers that have launched their first vehicle in the past 3 years or are working toward production launch of their first vehicle.
These companies have been analyzed and compared across the following areas: differentiation, go-to-market strategy, partners, investments, geographic reach, performance, portfolio, marketing, innovation, and staying power.
The leading upstarts have distinguished themselves within the industry in a first mover capacity and have either started or are nearing deployment.
Rivian was a first mover in the North American pickup truck market and had secured significant partners and investors including Ford and Amazon.
NIO had produced the most vehicles of all competitors and has innovated solutions for battery swapping and mobile charging services.
Nikola was the only competitor among those examined in the report looking to deploy both FCVs and BEVs.
Interest in and adoption of battery electric vehicles, plug-in hybrid electric vehicles (PHEVs), and fuel cell vehicles (FCVs) continues to grow globally, driven by declining costs from battery innovations and supportive government policies.
This story is based on “Leaderboard Report from Guidehouse Insights“