One of the biggest concerns of buying sustainable products is their heavy price tag, they are at least 30-40 per cent more expensive than their conventional counterparts.
However, the direct-to-consumer brand ‘The Better Home’ is trying to address this concern by launching a range of its home cleaning products that contain good microbes and enzymes for a natural cleaning action and are also pocket friendly 😉
The range has four products currently —
- floor cleaner,
- toilet cleaner,
- dish washing liquid and
- laundry detergent
They are six months to a year away in achieving the benefits of economies of scale and bringing down the price point of their natural home cleaning products.
Since its launch in February, the firm has sold 58,000 units of cleaners to over 360 cities. The company claims that the sales are doubling every month.
But the sustainability-focused firm counts its success in not just on the products sold but also on environmental impact metrics.
It says these 58,000 units have helped consumers save more than 45 million litres of contaminated water from entering the ocean over the last 6 months.
While its products are eco-friendly and natural, they still come in plastic packaging.
To save all these plastic bottles and refill pouches from entering the landfills, the firm has started a ‘take back program’ that enables consumers to send empty pouches back to the company for recycling.
Through the program the company aims to recycle 100% of its packaging materials.
Every delivery includes self-addressed envelopes so consumers can send back the refill pouches to the licensed waste management company.
This is a Businesswire PR Feed; edited by Clean-Future Team