REC expands its Unique Channel Program

European PV panel company REC Group has expanded its unique channel program into the Indian rooftop solar market. The projects promote and reward long-term partnerships between REC, PV panel distributors and PV system integrators and installers.

As India’s first REC Platinum Partner, Redington was honored during the Renewable Energy India (REI) Expo 2017.

The REC Partner Program provides distributors with a variety of services, tools and benefits designed to build their businesses with REC. Benefits of the program include access to a dedicated portal, from which they can track and trace deliveries to increase planning security, access commercial documents, flash data, marketing support, as well as helpful sales and technical training material.

The REC Solar Professional Program provides both solar installers and system integrators with unique training on how to best install and sell REC solar panels.

Rohit Kumar, head of Indian subcontinent of the REC management team, said: “We have been able to secure more than 100 solar installers & system integrators customers in less than a year, through our distribution partner Redington. Moving forward, this segment will play a decisive role in REC’s footprint in the highly lucrative rooftop market of India. One of the strategic moves to enter into smaller and regional markets was to work through a respected distributor with pan-India presence like Redington.”


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