‘Fashion for Good’ : Trying To Make Fashion Sustainable

These startups have been selected to join ‘Fashion for Good’s’ scaling program, which provides companies looking to make fashion more sustainable with a boost to scale up their businesses.

‘Fashion for Good’ is an initiative to make the fashion industry more sustainable, backed by the C&A Foundation and supported by partners such as Adidas, Kering, Target, Zalando and Galeries Lafayette Group.

The organisation’s activities include an innovation hub and a museum dedicated to sustainable fashion in Amsterdam, as well as a startup accelerator in the Silicon Valley.

Ecovative, a New York-based startup developing sustainable materials from Mycelium, the root structure of mushrooms. They have created Mycoflex, a high-performance foam that can be used in footwear, accessories, outerwear and lingerie.

“Biological materials from wood to leather have been used for centuries but are confined to the geometry of a tree or a cow. At Ecovative we use the unique structure of mycelium to grow shapes and products that are not native to nature but inherently natural, safe and biodegradable in the process”, said Gavin McIntyre, founder and CEO of Ecovative, in a statement.

Natural Fiber Welding, a company which developed a welding process to reformat cotton and other natural fibers in such a way that short fibers can function as extra-long staple virgin fibers. According to Fashion for Good, this allows manufacturers to transform materials which are today considered waste into high performance circular yarns.

SeaChange Technologies, Inc. is developing the first non-thermal, non-membrane, zero-liquid-discharge, desalination system. This approach can help to “cost-effectively eliminate wastewater from the apparel supply chain”.

 

 

 

 

 

 

Reference- Fashion for Good, SeaChange Technologies, Inc., FashionUnited India