KitKat aims to reduce the emissions generated through the sourcing of its ingredients, the manufacturing of the product and its distribution by more than 50% as part of the plan.
Most emissions occur while producing KitKat’s ingredients like cocoa and milk. The brand will reduce these emissions as much as possible through initiatives like restoring forests and supporting a transition to regenerative agriculture.
The company will expand its work with cocoa, palm oil, cereals, sugar and dairy farmers to implement regenerative practices.
Farming methods such as reducing synthetic inputs, better management of soils and tree planting can help draw down carbon from the atmosphere, enhance biodiversity and boost on-farm productivity.
To support this, KitKat will help farmers plant five million shade trees where it sources its cocoa by 2025.
They are also working to improve the environmental footprint of the factories. It has already reduced the energy required to produce its product by more than 40% per ton of product since 2000.
For any emissions that cannot be eliminated, the brand will invest in high quality offsetting based on natural climate solutions.
KitKat is working with The Carbon Trust, a global climate change and sustainability consultancy, to measure the brand’s current carbon footprint and will complete this process later in 2021.
This is a PRNewswire Feed; edited by Clean-Future Team