evian to Becoming a 100% Circular Brand by 2025

In Clean News, Clean Talk, Environment, Innovations, News, Products, Technology, Waste Management

evian announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature.

Working in close relationship with the Ellen MacArthur Foundation to define this roadmap, evian will move from a linear model to a circular one, where all bottles will be made from recycled plastic without the need for any virgin plastics. This will enable plastic to evolve from potential waste to become a valuable resource.

evian plans to achieve this through pioneering partnerships to redesign its packaging, accelerate recycling initiatives and remove plastic waste from nature. Today, evian bottles are recyclable and globally contain on average across the range 25% recycled plastic (rPET).

In order to achieve its 2025 ambition, evian is partnering with breakthrough technology companies, one of which is Loop Industries.

Loop Industries has developed a technology that enables a continuous loop for recycling at large scale, transforming all types of PET plastic waste into the high-quality plastic required by evian.

To drive the step change required today, evian calls for partnership and collaboration across industries and beyond to achieve a sustainable, large-scale change in plastic usage and waste management. Therefore, evian is partnering with Mission 2020 to inspire others in this move at the World Economic Forum in Davos and other international events in 2018.

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