Basketball and sustainability aren’t exactly synonymous. But the NBA is making surprising strides towards a greener future which can have an impact on a global scale.


From the Hardwood to Environmental Responsibility

The NBA, with its iconic stars and passionate fan base, has a unique platform to influence millions. Recognizing this, the league launched its Arena Sustainability Task Force in April 2023. Led by environmental scientist Dr. Allen Herskowitz, the initiative focuses on waste reduction, recycling, and energy efficiency within NBA arenas. Notably, 10 arenas are now Leadership in Energy and Environmental Design (LEED) certified, demonstrating a commitment to sustainable building practices.

Actions Speak Louder Than Words

The NBA’s green efforts extend beyond symbolic gestures. The league strategically schedules games to minimize travel distances, reducing their carbon footprint. This strategy aligns with their pledge to halve emissions by 2030, a goal set after joining the UN’s Sports for Climate Change Framework.

The league has also curbed plastic bottle use in their offices by 80% and is actively evaluating events to minimize environmental impact.

Engaging Fans: The Green Game Plan

The NBA understands the power of its fanbase. Through NBA Green, the league educates fans about environmental issues. With 150 million social media followers and a massive global audience, the NBA has a significant platform to promote sustainability. Notably, over 70% of their social media fanbase resides outside the US, with a significant youth demographic. This presents a unique opportunity to influence future generations.

The Future Looks Green for the sports

The NBA’s environmental efforts are a promising sign for the future of professional sports. By leveraging its immense popularity, the league can inspire a global shift towards a more sustainable future. Here’s to the NBA slam dunking sustainability – for the health of the planet and future generations of fans.

Reference- Earth Day Newsletter, Leadership in Energy and Environmental Design (LEED), The Guardian, NBA Green website