Bumpadum meaning – after mother (baby bump) and baby (bum) – the company was registered in February 2016 and started operations in June 2016. Its production team consists of seven, while two cover marketing, sales, expansion, etc.
Bumpadum aims to provide a better alternative to parents over traditional cloth nappies and disposable diapers through washable, reusable cloth diapers.
Like disposable diapers, they are leak-proof and keep the baby dry. They can be reused over 100 times, typically over two-three years.
Bumpadum found its first set of customers from a Facebook group called Cloth Diapering India. After an initial round of testing with mums across India, their feedback in design was incorporated before the launch. Even after their first launch, whenever they launch a new product, they send samples for testing to customers who have expressed an interest in that particular product and pull in suggestions and changes in the first 3-4 months.
While it wants people all over India to adopt cloth diapers as a sustainable way of life, right now Bumpadum is targeting urban parents who are keen on an eco-friendly lifestyle. Being based in Bengaluru has helped from a target customer point of view, since it has been one of the first cities in India to take on solid waste management comprehensively through waste segregation at source.
Ranging from Rs.199 to Rs.899, Bumpadum has 8-10 categories of products with a total of 70-100 SKUs. Within cloth diapers, there are different types. For example, for keeping baby’s bottom dry, Bumpadum has Duet Stay-dry Diaper. If the parents’ want only organic cotton to touch the baby’s skin, they offer diapers that are made with organic cotton. They offer non water-proof solutions too for a more breathable, open solution.
Bumpadum is currently available online via its own website and Amazon India. It plans to initiate offline presence as well as explore partnerships with international retailers soon. Bumpadum’s CMGR (compound monthly growth rate) in financial year 2017-18 is 10 percent.