Mahindra to launch EV car brand `Pininfarina’ in 2020

Mahindra and Mahindra on Friday announced the launch of new and sustainable luxury electric car brand, Automobili Pininfarina, as the domestic car maker looked to expand its market for electric vehicles.

The new company, Automobili Pininfarina, promoted by Mahindra and Mahindra Ltd, will be based in Europe. The company will leverage Pininfarina’s legendary automotive design expertise and Mahindra’s experience in manufacturing electric vehicles, gained from its participation in the Formula E electric racing car championship.

The company will design, engineer and manufacture high technology, extreme performance, luxury electric vehicles for the most discerning global customers, Mahindra and Mahindra stated in a release.

Automobili Pininfarina plans to launch its first model, a ‘Pininfarina’ badged electric hypercar, in 2020.

Pininfarina aesthetic heritage will develop a rare collector’s item that only a handful of connoisseurs will ever own. It will be an innovative and pioneering product powered by high technology.

The Mahindra Group has bet big on electric vehicles. They are the future, and when power, beauty and high-end EV technology come together in one car, that will be the perfect luxury vehicle, that will give car lovers the freedom to roam without impacting the planet adversely.

Establishing Automobili Pininfarina as a leading sustainable luxury brand is the strategic vision which will combine 88 years of iconic design heritage with leading edge electric vehicle competence of the Mahindra Group and Mahindra Formula E racing.