Pure EV, the electric two-wheeler maker incubated at IIT-Hyderabad, saw a 30% jump in sales since the country began lifting lockdown in June as compared to February 2020 because people are preferring personal mobility to commute, amid rising coronavirus cases and the need to maintain social distancing.
They expects sales to double in the next quarter, compared to pre-COVID-19 levels. By Diwali, it hopes to touch sales of 1,000 units per month.
In February this year only, Pure EV had launched the ePluto 7G electric scooter. Its other products include Etrance electric moped and e-bikes Egnite and Etron.
The current facility is capable of producing 2,000 units per month in a single shift.
Buoyed by the rising demand, the company is gearing up to launch a new e-scooter at a much affordable price tag in September, which will be followed by an electric motorcycle to be launched by January 2021.
Apart from increasing personal mobility, Pure EV also hopes bulk orders from food delivery companies and ride hailing apps will give its sales a boost. The ePluto is being tested by “majority” of these companies.
Pure EV is also expanding its distribution network to cater to the growing demand. It currently has 81 active outlets. By September this year, it will have 120 outlets operational and plans to expand the network to 200 by March 2021.
While many of its outlets right now are in south India, it is also opening new dealerships in the north, east and west, where it is getting a good response.
Aided by the localization of components, Pure EV also increased gross margins for its dealers to 16 per cent from 12 per cent on vehicle sales and to 40 per cent from 20 per cent for accessories.
Reference- Pure EV website & PR, The WEEK, Economic Times