P&G Introduces HolyGrail Initiative For 100% Recyclable Packaging

Procter & Gamble (P&G), the parent company of many, many brands that we all use, is aiming for 100% recyclable packaging by 2030

P&G noted that it believes packaging innovation has the power to make a difference in CO2 emissions every year. As a part of its sustainability plan, Ambition 2030, P&G wants to achieve 100% recyclable or reusable packaging.

P&G wants to make sure that recycled goods are sorted accurately so that plastics can be included in the circular economy with a much higher reuse quality.

One way it is doing this is through its HolyGrail initiative. This is a type of “intelligent packaging” that has won a few awards. The packages are imprinted with a digital watermark, known as a Digimarc Barcode, which is invisible to the human eye.

Consumers will be able to just scan the pack with their mobile phones, and immediately have all the information they need in order to properly recycle the packaging.

Recycling already saves more than 700 million tonnes of C02 each year.

It will also cut use of virgin petroleum plastic in packaging by 50% by 2030. “Virgin” means that it has not been previously used by humans. Once it’s used, it can go through further refinement to be considered recycled.

Reference- P&G Media Release, Clean Technica, Forbes, CNN