The ‘Green agenda’ is in the mind of the entire automobile industry. While automakers are gearing up to meet stringent BS-VI norms, there is also a lubricant company that sees “going green” as a good differentiator from the competition.
Savita Oil Technology is re-launching its 11-year-old motor-oil brand, Savsol, with the addition of what the company is calling a “Green Performer.”
A “Green Performer” is a farm oil-based product having two special attributes – first, it is renewable, coming from a farm; and second, these oils are also more biodegradable. Company first plan is to launch a biodegradable product in the Motorcycle Oil range. The push back is that they are expensive, so pricing is an issue. However an internal survey conducted by them showed that the buyers are willing to pay a slight premium as their share for the environment.
The difference in the prices of a fossil-based lubricant and the Green Performer is about 40-50 percent more.
Preparing for the future, Savsol is going to add this bio-based lubricant to its range of offerings, along with promising a new product for BS-VI diesel engines.
Reference- Autocar, Savsol PR
