brand audit

Break Free From Plastic engaged 14,734 volunteers in 55 countries to conduct 575 brand audits for its “Brand Audit” Report 2020. These volunteers collected 346,494 pieces of plastic waste, 63% of which was marked with a clear consumer brand. Participants catalogued over 5,000 brands in this year’s global audit. TheContinue Reading

coca cola

Coca-Cola European Partners (CCEP) has announced the introduction of CanCollar, a paperboard packaging solution, for multipack cans that is sustainable, recyclable, and set to keep more than 18 “tonnes” (about 20 tons) of plastic from ending up in the world’s oceans each year. Developed in collaboration with American corrugated packagingContinue Reading


Just a few years ago, electric cars were a niche market. Now, in a striking reversal, the market valuation of electric automaker Tesla exceeds that of ExxonMobil, one of the planet’s largest fossil fuel mega corporations. CNN drew attention to the turnabout in a story drawing attention to Tesla’s meteoricContinue Reading

Coca Cola

At the World Economic Forum in Davos, Bea Perez, head of sustainability for Coca Cola, announced that the company has no intention of abandoning single-use plastic bottles. Why? It’s all the customers’ fault, apparently. They like the convenience of lightweight, recloseable bottles, she says, and the company dare not denyContinue Reading

Top Global Polluter

In a global plastic audit spanning 42 countries and six continents for which more than 187,000 pieces of plastic trash were audited apart from identifying thousands of brands that use single-use packaging, harmful for health and environment. Coca-Cola, PepsiCo, and Nestlé were declared the most frequent companies identified in 239Continue Reading