The CEOs of meatless meat companies, Impossible Foods and Beyond Meat, have expressed their desire to eliminate animal farming and creating meat without using animals. They aim to achieve this
There’s a lot of excitement around town about “plant-based meats”: items that look like real meat but are completely free of animal substances. Unlike previous generations’ bean- or grain-based vegetarian
Flexitarians — a growing movement in which people espouse healthy, plant-based eating as a general rule but aren’t so purist as to be outliers when the social situation invites meat-eating.
In November, McDonald’s announced plans to roll out plant-based versions of its signature items, including a burger, chicken sandwich, and breakfast sandwich made with plant-based sausage. The new menu, called the McPlant,
According to Chicago-based analytics company, Numerator, the majority of sales of the plant-based food is coming at the expense of animal-derived meat. Thanks to this trend, Impossible Foods’ sales has
In the last 2 years, a whole new series of plant-based foods have captured the interest and taste buds of consumers. This is the result of an intensive food engineering
Impossible Foods Inc. has revealed its own plant-based take on pork called — you guessed it — Impossible Pork. Pork is the company’s second core offering after beef. According to
When the Impossible Burger launched quietly in upscale restaurants a few years ago, the coverage was mostly positive, with some reviewers even calling it the future of meat. Now, Impossible products have hit Qdoba, Burger King, and supermarkets.